afrikan attire
CULTURE/
SOCIAL MEDIA CONTENT/
FASHION/
IDENTITY DESIGN/
EMAIL BANNER/
CALL-TO-ACTION STORIES+POSTS/
ART DIRECTION/
CULTURE/
SOCIAL MEDIA CONTENT/
FASHION/
IDENTITY DESIGN/
EMAIL BANNER/
CALL-TO-ACTION STORIES+POSTS/
ART DIRECTION/
Afrikan Attire is a brick and mortar / e-commerce clothing store based in Delaware that specializes in providing modern & traditional African fashion and accessories. Afrikan Attire were in the middle of transitioning to the digital world and needed some visual sprucing of their new products and overall revamped look.
I assisted in curating art directed social media content that would be used to promote online & in-store sales, engage audience with vibrant and interactive posts while establishing an awareness of the Afrikan Attire brand. I also provided a cohesive omni-channel strategy that would guide Afrikan Attire through both in-person and digital interactions with consumers. Check out more here @afrikanattire_ / www.afrikanattire.com
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https://afrikanattire.co
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A few months later the Afrikan Attire team commissioned me to create a new set of curated design social media assets that would live as posts and stories on Instagram. These assets would accommodate the current aesthetic but add a hint more editorial and simplified layout that would highlight the new in coming products.
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I assisted in curating art directed social media content that would be used to promote online & in-store sales, engage audience with vibrant and interactive posts while establishing an awareness of the Afrikan Attire brand. I also provided a cohesive omni-channel strategy that would guide Afrikan Attire through both in-person and digital interactions with consumers. Check out more here @afrikanattire_ / www.afrikanattire.com
PROJECT 001
![](https://freight.cargo.site/t/original/i/bb69efe15642b34934a6130cd399da0b6701742ac0782d0aaa91d15e36ab2ec7/aa_mockup-layout-ban0001.png)
https://afrikanattire.co
![](https://freight.cargo.site/t/original/i/16968b90e02d7900aadabcd68c3000b3d715dc63eb0ef91a911da5b8fabb483f/aa_feedimages_014.png)
![](https://freight.cargo.site/t/original/i/d3d68eb05db27400b47399be59521494b56845c850c17c99a89ea800e99f7091/aa_mockup-layout-ban0003.png)
![](https://freight.cargo.site/t/original/i/4b4e9d6d32c90f984391c46e489c1f5ffc987ef52857012b390f462535c1759c/aa_feedimages_007.png)
![](https://freight.cargo.site/t/original/i/49c5302aee4fc592e487a16f13e0a5d6c77272afa09c32cb5f97c31fc6ce53ef/aa_igimage_001.png)
![](https://freight.cargo.site/t/original/i/7a9245d04ee116901f37a7d821801820121d4d34b219c4c22b2a8afac33d2016/aa_mockup-layout-ban0004.png)
![](https://freight.cargo.site/t/original/i/c490beff97204e532f0a9c87c2ed802dc6904ced2d6c2191c05bd9c2d640cc50/aa_igimage_003.png)
![](https://freight.cargo.site/t/original/i/c50650704ef817fbed751a0e053170fa6bfdddfc428010b5d182c578bfdd7897/aa_feedimages_015.png)
![](https://freight.cargo.site/t/original/i/d4a4c289ae414c8781645198276373288fadeeccf3d89d454e94780a23f1bb8f/aa_igimage_002.png)
![](https://freight.cargo.site/t/original/i/2bf7b4e34477a10f2beb9098fdd150cbdf6ee809eaf1b821318bf54233225b03/aa_igimage_004.png)
![](https://freight.cargo.site/t/original/i/d2f4154e7cd091650dc84f95b286c4e716c06c4bb6b376bedaa31a2ec585c1e5/aa_feedimages_016.png)
![](https://freight.cargo.site/t/original/i/b78633657a60c983e364d7cbea650cd99f8d8eddda2a08b50f1ba2ca7acad9e0/aa_feedimages_018.png)
PROJECT 002
A few months later the Afrikan Attire team commissioned me to create a new set of curated design social media assets that would live as posts and stories on Instagram. These assets would accommodate the current aesthetic but add a hint more editorial and simplified layout that would highlight the new in coming products.
![](https://freight.cargo.site/t/original/i/8cf7c0345c5d79c79965d86b6f99d635f452a22cb42bd969910bf2a1c61bc78b/aa_portfolio-project002-001.png)
![](https://freight.cargo.site/t/original/i/e54afafde6435736550b8ff174baf3603aec43b3327b514cc76bdd676826b78a/aa_portfolio-project002-002.png)
![](https://freight.cargo.site/t/original/i/6abdc1290fedbd273eb4d3477f2d803f836c708a4f8ab5a0cc2b8d4a127fd8aa/Screen-Shot-2019-08-23-at-4.32.02-PM.png)
![](https://freight.cargo.site/t/original/i/f1a1afb7e90f4afe67454d2ccd9e8924842e8c18808dd10b7bf582afee4509f1/aa_portfolio-project002-005-min.png)
![](https://freight.cargo.site/t/original/i/c84e2414e80902574b7e7981f017d22309ff0adbe0f08b10e59c854c43f3e1fe/aa_portfolio-project002-006-min.png)